Michael Alan Group Logo
We were hired by a third party contact to work on this logo design project for finance company Michael Alan. The aim was to redesign the Michael Alan logo, as the previous version of the logo was quite outdated at the time. The brief was simple, we had creative freedom to refresh the brand and produce a logo that we felt was appropriate to the clients tone of voice.
After testing various typefaces and colour schemes we agreed to keep the original colour palette as they suited the brand and they were liked by the company.