We were hired by Inspired Method an internet marketing company based in Alberta, Canada to design their logo. The owners Karen and Trevor set a brief where they wanted the logo colour to be black and they also wanted a nice typeface and an icon together. Other than that we had creative freedom to come up with something that would suit their brand. We created a range of different logo ideas that included a variety of different fonts and icons, and we finally agreed that a lightbulb vector would best represent the Inspired Method brand.