The Purpose and Benefits of Having a Lead Magnet
A lead magnet is a piece of free valuable information that you as a business owner can offer to your audience in return for a name and email address.
Lead magnets are usually offered through a landing page that has been designed strategically to provide enticing information and list the benefits of the download to encourage visitors to subscribe and give their name and email address in return for your freebie.
You will also see lead magnets promoted on social media platforms as posts or as ads and on websites especially in the sidebar section of a blog.
It’s like a trade, you offer a chunk of your knowledge in return for their attention for a little longer. The longer you keep your subscriber’s attention the more chance you have of converting them into customers or clients.
Lead magnets are usually offered through a landing page that has been designed strategically to provide enticing information and list the benefits of the download to encourage visitors to subscribe and give their name and email address in return for your freebie.
You will also see lead magnets promoted on social media platforms as posts or as ads and on websites especially in the sidebar section of a blog.
It’s like a trade, you offer a chunk of your knowledge in return for their attention for a little longer. The longer you keep your subscriber’s attention the more chance you have of converting them into customers or clients.
Types of Lead Magnets:
- PDF eBook
The purpose of an eBook is to teach your audience about something they have a keen interest in, for example - how to write sales copy, or how to shift your mindset to be more productive and win new clients.
>> CHECK OUT THE DIGITAL MARKETING ACADEMY PDF EBOOK << - Swipe File
A swipe file is usually a step by step guide that should help your subscribers to overcome a specific obstacle they are currently facing. - Checklist
A document that contains a list of tasks for your subscribers to follow and carry out so that they can achieve a specific overall goal. - Template
Done for you templates such as eBook templates or social media post templates are also offered as lead magnets saving subscribers time so that they don’t have to spend hours creating their own. They also save you money, if your business doesn’t yet quite have an allocated budget to hire a professional designer then the cost of purchasing a template is a lot lower than paying a professional to do the job.
>> CHECK OUT OUR TEMPLATES << - Free Trial
Lead magnets are not always documents. Some businesses offer free trials. You can sign up for a service or product that is usually a cut-down, limited version of the full things.
>> CHECK OUT THE DIGITAL MARKETING ACADEMY FREE TRIAL << - Mini Course
A mini course is a series of training delivered to subscribers usually by either email (e.g. subscribers will receive an email a day for 5 days teaching them tips on how to gain more Instagram followers) or video tutorials hosted on software such as Thinkific or Kajabi. - Discount codes or coupons and free shipping are also examples of lead magnets.
Benefits of a Lead Magnet:
Build Your Email List
The main benefit of having a lead magnet to promote is simply to build your email list.
Your email list is where the magic should happen when it comes to nurturing potential customers into paying clients or customers.
Once you have subscribers into your funnel from your lead magnet to your email list, you should then start sending out strategic, well thought out emails that build and relationship and gain trust with your audience.
Everyone on your email list is interested in hearing what you have to say and they should already have seen your lead magnet that they signed up to receive at this point, so they will now know that you are an expert in your field.
Use this opportunity wisely and continue to provide value before you ask for any sales.
Establish Yourself as The Expert
As mentioned in the last section, your lead magnet should be filled with so much value that it becomes clear to your audience that you’re an expert in your field.
Lead magnets are popular so don’t just list out the same old mumbo jumbo, go that extra mile and share something that is different and that your competitors aren’t sharing right now.
The main benefit of having a lead magnet to promote is simply to build your email list.
Your email list is where the magic should happen when it comes to nurturing potential customers into paying clients or customers.
Once you have subscribers into your funnel from your lead magnet to your email list, you should then start sending out strategic, well thought out emails that build and relationship and gain trust with your audience.
Everyone on your email list is interested in hearing what you have to say and they should already have seen your lead magnet that they signed up to receive at this point, so they will now know that you are an expert in your field.
Use this opportunity wisely and continue to provide value before you ask for any sales.
Establish Yourself as The Expert
As mentioned in the last section, your lead magnet should be filled with so much value that it becomes clear to your audience that you’re an expert in your field.
Lead magnets are popular so don’t just list out the same old mumbo jumbo, go that extra mile and share something that is different and that your competitors aren’t sharing right now.
Read our other post “How to Create a Lead Magnet That Converts” to learn how you can create a simple strategy that you can implement today to create the perfect lead magnet that converts.
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If you enjoyed this article then please Pin the graphics to your Pinterest board to share it with your friends and let us know your thoughts in the comments below.