How to Get Started With Facebook Ads
Facebook ads may strike you as something particularly difficult to get your head around, never mind being efficient enough at it to start yielding results in.
Typically this is why business' will outsource their advertising needs to a company who specialises in them, which is something that I recommend doing if you can afford the investment because as an advertiser I will be honest and say that Facebook and Instagram advertising is a complete skill and can take some time and patience to master.
However, given that not everyone has the money and resources to outsource this, I’m going to share with you some information on how you can get started with setting up your own campaigns.
One of the biggest aspects of advertising is split testing. What I mean by this is testing different things against one another. For example, you may want to test different audiences when searching for your target market. You may also want to test different creatives, different headlines, different budgets and so forth.
Typically this is why business' will outsource their advertising needs to a company who specialises in them, which is something that I recommend doing if you can afford the investment because as an advertiser I will be honest and say that Facebook and Instagram advertising is a complete skill and can take some time and patience to master.
However, given that not everyone has the money and resources to outsource this, I’m going to share with you some information on how you can get started with setting up your own campaigns.
One of the biggest aspects of advertising is split testing. What I mean by this is testing different things against one another. For example, you may want to test different audiences when searching for your target market. You may also want to test different creatives, different headlines, different budgets and so forth.
So before we begin you need to be aware that when it comes to Facebook and Instagram advertising that you will need to test different variations of your campaigns until you get a winning campaign, aka a campaign that brings in good results. It’s important that you know you will have to test different variations and be patient. Rome wasn’t built in a day.
Step 1 - Find a Good Teacher
There are a lot of free resources available on Facebook and Instagram advertising through YouTube and Google. All you need to do is spend a bit of time researching the right people to learn from.
Alternatively, you can start your Marketing Tips For Coaches and start learning about them today.
Alternatively, you can start your Marketing Tips For Coaches and start learning about them today.
Step 2 - Become Familiar With The Facebook Ads Manager
Once you’ve found someone to learn from you need to throw yourself into the platform and start playing around with the ads manager yourself.
At first look the Facebook ads manager can be very daunting, there are a lot of figures and different options for you to choose between, but getting used to it and learning what each of the figures represents is essential.
I recommend spending a good amount of time choosing different options in the ads manager and playing around with it until you start to feel more comfortable.
At first look the Facebook ads manager can be very daunting, there are a lot of figures and different options for you to choose between, but getting used to it and learning what each of the figures represents is essential.
I recommend spending a good amount of time choosing different options in the ads manager and playing around with it until you start to feel more comfortable.
Step 3 - Learn The Campaign Objectives
Facebook ads manager offers a number of campaign objectives for you to choose when creating an advertising campaign. I urge you to spend a little time becoming familiar with each objective and learning when to use it.
For example, if you want more people visiting your website, use the traffic objective. However, if you want more people on your website that are actually going to download your free lead magnet, use the conversions objective.
For example, if you want more people visiting your website, use the traffic objective. However, if you want more people on your website that are actually going to download your free lead magnet, use the conversions objective.
Step 4 - Place Your Pixels
Installing a pixel means Facebook will be able to track everyone who visit's your website, or downloads your lead magnet, or makes a purchase form you. A pixel is a piece of code that you place on the backend of your website or landing page.
It's important that you have your pixels placed correctly around your website and landing pages the moment you set them up because even before you start running ads it’s good to track the organic traffic landing on your pages and downloading or purchasing from you.
It's important that you have your pixels placed correctly around your website and landing pages the moment you set them up because even before you start running ads it’s good to track the organic traffic landing on your pages and downloading or purchasing from you.
Step 5 - Visit The Facebook Ads Library
The Facebook ads library is exactly what it says on the tin, it’s an online library where you can view other people’s ads. It’s a fantastic resource for inspiration.
You should NEVER copy someone else’s ads, however, by all means, you can use other people’s ads for inspiration, and there is a big difference in copying and being inspired by.
Search for a couple of big names in your industry that are targeting the same target market as you and look at what they are doing in terms of copy and creatives. You can also see how long an ad has been running.
A Little tip - Usually the ads that have been running the longest means that they are performing well, or else the marketing team for that person or company would have taken them down. So these are great to take inspiration from.
You should NEVER copy someone else’s ads, however, by all means, you can use other people’s ads for inspiration, and there is a big difference in copying and being inspired by.
Search for a couple of big names in your industry that are targeting the same target market as you and look at what they are doing in terms of copy and creatives. You can also see how long an ad has been running.
A Little tip - Usually the ads that have been running the longest means that they are performing well, or else the marketing team for that person or company would have taken them down. So these are great to take inspiration from.
Step 6 - Start Building Your Campaigns
You’ve found your teacher, you’ve become familiar with the ads manager and objectives, you’ve placed your pixel and become inspired, now it’s time to jump in and start creating your campaigns.
Keep in mind that Rome wasn’t built in a day. The first number of campaigns you create will take quite some time, as there are a lot of elements to Facebook and Instagram ad campaigns.
You'll need to choose your objective, set your budget, build your audience, choose your placements, create your copy, headlines, and creatives amongst other things. So take your time.
Keep in mind that Rome wasn’t built in a day. The first number of campaigns you create will take quite some time, as there are a lot of elements to Facebook and Instagram ad campaigns.
You'll need to choose your objective, set your budget, build your audience, choose your placements, create your copy, headlines, and creatives amongst other things. So take your time.
Remember, you can always check out the DIGITAL MARKETING ACADEMY for step by step tutorials to setting up and running your own advertising campaigns. Also, if you have the money, I strongly recommend investing in a company that can get you the results you desire so that you can spend your time focusing on what it is that you do best.
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